If you’ve ever run ads on Roblox, there’s good news: they’ve just gotten cheaper. As of post-RDC 2025, Roblox announced that Ad Credits now cost 263 Robux instead of 285, which is about an 8.5% drop. That means every Robux you spend on ads gets you a little more reach.
This is part of a bigger push from Roblox to make advertising more creator-friendly. Their message is pretty clear: ads aren’t just about throwing money at visibility anymore. They want them to actually help you grow your player base, keep those players engaged, and make you more money in the process.
New Roblox Ad Manager Is Here
This year Roblox rolled out a completely new Ads Manager, and they didn’t just slap a new coat of paint on it. They rebuilt it to be faster, goal-based, and way easier to use. Campaign creation is now a three-step process; tell Roblox your goal, set it up, and let the system find the right players for you.
Here’s the crazy part: Roblox says the cost-per-play is down more than 71% compared to before. That means you can now get someone into your experience for less than a penny.
And it’s working. More than 45,000 creators have already used the new Ads Manager this year, which is 70% more than last year. Roblox pointed out that the five newest games to hit the top 20 earnings chart all used Sponsored Experience ads to get discovered first.
More Tools to Understand Your Growth
One of the biggest headaches for developers has always been figuring out where players are coming from — was it organic? an ad? social media? Roblox is fixing that by unifying ad data with Creator Analytics.
Later this year, you’ll be able to see exactly how players from different sources behave, whether they stick around, spend money, or bounce. That should make it way easier to figure out whether your ads are actually worth it, and what kind of players they’re bringing in.
Rewarded Video Is Expanding
Rewarded Video ads, the ones that give players in-game rewards for watching, are rolling out to way more creators by the end of the year. Roblox says games that already use them are seeing major results. Brookhaven’s creators are reportedly pulling in five figures monthly from ad revenue alone, and other games like Easy Glass Bridge saw earnings spike more than 40%.
Soon, thousands more creators will be able to use them, and Roblox is adding more controls so you can decide exactly how and when ads appear in your game. They’re also planning to add better reporting to help you see how ad revenue compares with other monetization methods.
Off-Platform Ads and Future Features
Roblox isn’t stopping at on-platform ads either. They’re testing a program where Roblox’s own marketing team will run ads for creators across other platforms like social media to bring in new players. If that becomes widely available, it could be a game-changer for smaller devs who don’t have the time or experience to run outside campaigns.
They also teased search ads coming to the new Ads Manager later this year and a “Maximize Spend” objective in 2026 that will target players most likely to spend money in your experience.
Honestly, this feels like one of the smartest moves Roblox has made in a while. Cheaper ad credits are nice, but the real win here is the new analytics and tools that show you what’s actually working. If Roblox can help smaller games reach the right players without burning through Robux, we might see way more hidden gems rise up the charts.
And as a player, rewarded ads are usually the least annoying way to monetize a game, especially if you get something useful out of it. If creators can make a real living off those without spamming players, everyone wins.